IVF as television drama

Perhaps it is a sign of the times and the growing trend in assisted reproductive technology (ART) when a television drama is based around the lives of fertility clinic staff. The show is (was) Inconceivable and was in the Friday 10:00 p.m. slot on NBC until it was pulled in October. Only two episodes aired and apparently it didn't draw the ratings necessary to keep it in the lineup.

With one in seven couples undergoing ART therapy and annual revenue around $1 billion in the U.S. the subject of infertility and IVF is not new to many. And well-known actress Angie Harmon played a leading role in the show. Still, it seems it wasn't a big enough draw to keep the series alive.